Tuesday, June 19, 2007

Street-Level Sales and Marketing

Sean Carton's June 11 ClickZ column brought up an intriguing idea -- and raised a spectre of sorts. While Google's Street View can be used as a useful shoe-level tool in terms of orienting one's self on a street corner or while in transit, it also opens up opportunities for dynamically inserted advertising.

One approach to this -- albeit in a nascent state -- can be seen in the technology offered by Idelix. That company's tools allow advertisers to dynamically insert spots on directions provided by mapping services from Google, Yahoo, Mapquest, and the like. Ads can be placed at the city, street, or brand level.

It's only a matter of time before ads are dynamically inserted into Flickr pictures, perhaps!

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