Monday, January 29, 2007

Hi Drive

An article in today's New York Times indicates an interesting development in roadside advertising.

With a test base of about 1,000 car owners, Mini USA is sending personalized, targeted marketing messages to drivers via highway billboards. The billboards are activated by a radio chip embedded in the drivers' keychains.

While some critics contend that electronic billboards are dangerous, this seems subtle and safe -- and a natural evolution from things like VW owners flicking their headlights to indicate recognition of each other. It also makes me wonder whether other vehicular communication modes might also be increasingly possible.

What if you could contribute content to the billboards from your car in real time?

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