Friday, January 26, 2007

Fatvertising?

A study conducted by the Kaiser Family Foundation more than six months ago has taken on new life thanks to recent coverage by CNN. The report, authored by Dr. Sanjay Gupta, contends that online advertising contributes to the obesity of children.

Come again? Turns out that it's less ads that are under fire and more the marketing sites offered by food companies. "Candy and cereal Web sites featuring online games aggravate the nation's 'obesity epidemic' among children," the article states.

But even that seems questionable. Is is that food companies are featuring games on their Web sites -- or is it that children are spending a lot of time in front of the TV, computer, and video game console instead of playing outside?

I'll have to read the full report, I suppose.

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