Varying Video

PodZinger has introduced a new video ad platform that will select ads shown based on what people are searching for and what people are watching. Ads will be inserted at the entry point of clips viewed. This could be at the beginning of a video -- or elsewhere in a video, based on which relevant segment came up in search.

Also in video news, music- and fashion-related Webcasts are becoming popular opportunities for advertisers and sponsors. Companies such as Energizer, Chevrolet, and Cingular have signed on to support larger-scale Web events.