Short Code Statistics

M:Metrics reports that almost 30% of mobile phone users respond to short codes in advertisements. Spain leads the way, and the US is quite a laggard, clocking in at a scant 7%. Most short codes come from TV adverts and involve some sort of contest. Cellular-News offers more easily read charts from the study.

Meanwhile, QR codes are picking up in Japan. QR codes are two-dimensional barcodes that can be used to access online sites. They can be printed in ads and on fliers. People take pictures of them with their cell phones and then go to the link. Intriguing!