Opening the Door for Mobile Advertising

In ClickZ today, columnist Laura Marriott considers what value mobile advertising offers people. Basically, the executive director of the Mobile Marketing Association suggests that mobile ads will allow us to access rich content and information for little or no cost because service providers are subsidized.

Personally, I'm much more interested in place-based and local advertising on my mobile, based on where I am when I'm seeking out information. And I have a better idea. If we're soon able to open our front doors with our mobiles, what happens when it doesn't work -- or when we have the wrong mobile? Maybe, just maybe, an ad for a locksmith could pop up.

Now, that would be useful.