Thursday, October 19, 2006

Making AdSense of Landing Pages

A recent ClickZ piece suggests that much of Google's growing ad dominance -- 25% of ad revenue this year -- is dependent on AdSense. So it's no surprise that the company is working on ways to help its partners improve the experience of people responding to its ads.

AdSense helps Google partner with Web publishers interested in incorporating Google ads into their Web pages. And AdWords helps advertisers work with Google -- and its publishing partners.

Today, Google introduced the beta of a landing page optimization tool that could help its AdWords partners develop better landing pages. The move could steal business away from e-commerce consultants and Web analytics service providers.

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