Speak Softly

Were I to tell you that online advertising was on the wane, you might dismiss me out of hand. But when Yahoo CEO Terry Semel tells a bunch of Goldman Sachs conference goers that ad growth has been slowing, it can cause a crisis of confidence.

Following some recent remarks, Yahoo's share price fell more than 10 percent. It'll be interesting to see what impact it has on the industry in general.

Watch what you say, eh?