Tuesday, September 19, 2006

Product Abasement

Is MasterCard's sponsorship of the ABC Family movie Relative Chaos brilliant or baffling?

Perhaps it's neither.

PQ Media's Global Product Placement Forecast 2006 indicates that worldwide spending on product placement increased to $2.21 billion last year -- a 42.2% increase.

That said, how effective is product placement? Does seeing Barry Sobel drink a pepsi while in green face make me want a Pepsi? How interesting is that question?

Methinks David Goetzl protests too much.

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