Plying Gamers

Not only do active video gamers play more video games than the average person -- natch -- they also tend to consume more media in general. According to a study done by Universal-McCann, gamers spend more time online, watch more DVDs, and are more receptive to brand messaging.

Maybe it's because their geeks and fans -- and geeks and fans tend to seek out more information about the things they're interested in... as well as more ways to experience it?