Wednesday, September 20, 2006

Moving Ad Units

The Google AdWords team is experimenting with ad placement. Continuing to improve the algorithm that determines which ads are shown to which Web browser, Google is checking whether a person tends to click on ads -- or not.

And if they tend not to, Google downplays the ad positioning. That's an interesting approach... What do you think it means for online advertising? Don't folks want their ads to be more noticeable, not less?

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