Tuesday, September 26, 2006

In Fast Company

This week's guest host at FC Now, Fast Company magazine's team blog, is attracting some attention! AdJab's Chris Thilk picks up where Jim Gilmore, author of The Experience Economy leaves off in the blog, commenting on the connection between funny adverts and the customer experience.

How well do your ads reflect what it's like to do business with your company?

Think about it. Are your ads true?

(Full disclosure: I cofounded FC Now. I had no hand in Gilmore's guest hosting.

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