Monday, September 18, 2006

I'm Sorry; I Have a Short Code

With the proliferation and fragmentation of media touch points, consumers are becoming harder and harder to reach effectively. Marketers, brands, enterprises, ad agencies and content owners have recognized the absolute necessity of cutting through the media cacophony to find ways of engaging their audience in an informative, interactive, and entertaining way.

One such way is the shortcode, SMS-speak for direct-response email address, keyword, or URL.

In this informative PDF file, Michael Becker, EVP Business Development, and Michael Ahearn, Senior Director of Marketing for iLoop Mobile Inc. spell it all out... short form.


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