tag:blogger.com,1999:blog-346494002011-04-22T00:14:00.523-04:00Working out to increase the size of your tight adsHeathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.comBlogger421100tag:blogger.com,1999:blog-34649400.post-84348454219550828112007-06-19T12:05:00.000-04:002007-06-19T12:10:15.028-04:00

Sean Carton's June 11 ClickZ column brought up an intriguing idea -- and raised a spectre of sorts. While Google's Street View can be used as a useful shoe-level tool in terms of orienting one's self on a street corner or while in transit, it also opens up opportunities for dynamically inserted advertising.One approach to this -- albeit in a nascent state -- can be seen in the technology offered

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-66241897365484326182007-05-17T15:06:00.000-04:002007-05-17T15:10:19.805-04:00

Thanks to Jason Kottke for pointing me to a new paper by Duncan Watts that explores the idea of "big seed marketing."Basically, the idea is that viral marketing campaigns bolstered by large mainstream media advertising campaigns can create an escalating conversion effect that neither activity would catalyze on their own. The math behind the idea seems solid, and it reminds me of my recent PodCamp

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-21315857556948551142007-05-15T15:16:00.000-04:002007-05-15T15:22:56.721-04:00

XLNTads, which specializes in consumer-generated advertising, announced the members of its Creator's Advisory Board today. The board will advise the company on user features and other aspects of the business, which is slated to introduce brand advertisers in July.Board members include:Sean Bury, Invisible Engine Films Angela Calman, video producer and publisher of Mediamogirl.com Jefferson Chaney

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1171585935956343852007-02-15T19:28:00.000-05:002007-02-15T19:32:15.970-05:00

Zimmerman's Pick-n-Click might have met its Bride of Frankenstein crushworthy counterpoint in the debut of Blip.TV's DIY ad-making service. The service is designed to help Web content makers make promos for their content and is being tested by Make magazine.

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1170862789864578542007-02-07T10:34:00.000-05:002007-02-07T10:39:49.876-05:00

A big ol' boo and hiss is sent out to Skycontrol, an "international magazine" of aviation and aerospace news.I recently received an email from them, and because I've never signed up to receive anything from them -- and don't want to -- I followed the instructions at the bottom of the email to unsubscribe from whatever list they had me on. This is what I got in response:This mailing list is

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1170393235744799272007-02-02T00:12:00.000-05:002007-02-02T00:13:55.746-05:00

The AdJab team is calling it quits. Coverage of the ad industry will continue in TV Squad.I've appreciated your work, folks. May this change bring only the best and brightest to all involved.

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1170392766231892632007-02-01T23:52:00.000-05:002007-02-02T00:24:40.880-05:00

A marketing stunt pulled off by the Cartoon Network and New York-based marketing company Interference Inc. went haywire this week when almost 40 blinking electronic signs promoting the cartoon Aqua Teen Hunger Force were mistaken for bombs.The signs, slightly reminiscent of and perhaps inspired by the Space Invaders tile graffiti, raised quite a ruckus. Law enforcement agencies closed down

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1170391779448318302007-02-01T23:37:00.000-05:002007-02-02T00:25:34.966-05:00

I'm watching the 1980 movie Agency tonight. Directed by George Kaczender and based on the 1974 novel by Paul Gottlieb, the movie focuses on a series of intrigues at an advertising agency.Lee Majors plays the firm's creative director, who begins to get suspicious when the staff of the agency -- recently acquired by a man with no advertising experience (played by Robert Mitchum) -- begins to

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1170091541326090502007-01-29T12:16:00.000-05:002007-01-29T12:25:41.336-05:00

An article in today's New York Times indicates an interesting development in roadside advertising.With a test base of about 1,000 car owners, Mini USA is sending personalized, targeted marketing messages to drivers via highway billboards. The billboards are activated by a radio chip embedded in the drivers' keychains.While some critics contend that electronic billboards are dangerous, this seems

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1170084334123461602007-01-29T10:23:00.000-05:002007-01-29T10:25:34.133-05:00

Starting today, Advertising Age's Madison + Vine is accessible -- for free. If you haven't stopped by recently, check out their coverage of commerce and content, and branded entertainment. And thanks, Redwood Communications, for sponsoring the freebie!

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1170083534238822322007-01-29T10:08:00.000-05:002007-01-29T10:12:14.246-05:00

Today's Online Media Daily squib on the Hillary Clinton blog ad flap caught my attention not because of the tempest in a teacup raised over which blogs her campaign should or should not be advertising in, but because of something else entirely.After the podcast series ended Wednesday, her campaign requested that the right-wing blogs remove the ads. The campaign promised to continue paying for the

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1169832816664740922007-01-26T12:20:00.000-05:002007-01-26T12:33:36.673-05:00

A study conducted by the Kaiser Family Foundation more than six months ago has taken on new life thanks to recent coverage by CNN. The report, authored by Dr. Sanjay Gupta, contends that online advertising contributes to the obesity of children.Come again? Turns out that it's less ads that are under fire and more the marketing sites offered by food companies. "Candy and cereal Web sites featuring

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1169681203680621532007-01-24T18:20:00.000-05:002007-01-24T18:26:43.693-05:00

You know those slideshows they show before the coming attractions at the movie theater? The combination of movie trivia questions, exhortations not to use your cell phone -- but to buy popcorn and soda pop -- and poorly design adverts for local businesses? Ever notice how the ads are almost relegated to businesses that are decidedly unrelated to the movie-going experience? Chiropractors and

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1168979943515873222007-01-16T15:34:00.000-05:002007-01-16T15:39:03.526-05:00

The ad agency Zimmerman has developed an online service that can help clients design and develop their own ads. The tool, Pick-n-Click, can be used to come up print, radio, TV, and online ads, as well as direct mail and collateral. While the site seems geared toward businesses in the automotive industry, the idea is promising. Has anyone used it yet?

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com1tag:blogger.com,1999:blog-34649400.post-1168877592595212582007-01-15T10:58:00.000-05:002007-01-15T12:33:13.886-05:00

There's an excellent article in today's New York Times about the growth of the use of alternative media in out-of-home advertising and growing concerns that eventually, we'll see ads everywhere. Citing examples like some of the new formats I recently expressed interest in, the piece looks at the balance that must be struck between innovation and irritation.But it begs a bigger question. If people

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1168555223040576772007-01-11T17:17:00.000-05:002007-01-11T17:40:23.050-05:00

I've been intrigued by several new ad formats in the last few days. One, I forget where I saw the article, but I recently read about a large-scale interactive display outside the entrance to a recent conference like CES or Macworld -- see how vague my recollections are? In any event, the display changed based on actions taken by passers by and people standing in front of the display. If you know

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1168553818298096352007-01-11T17:15:00.000-05:002007-01-11T17:16:58.306-05:00

There are tons of graphic design books, and tons of books celebrating the best in print ad design. But I've yet to find a good collection of high-quality online and interactive ad design. Can anyone recommend one? In print or online. Just email me.

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1166652152787159862006-12-20T16:56:00.000-05:002006-12-20T17:02:51.813-05:00

Doesn't seem to be a problem we need to have, eh? Adverts encroaching on one of the most sacred spaces of the home? Well, if two articles add up in the direction they indicate, we might soon encounter ads aiming to engage us in our bedclothes and altogether.In September, the Globe & Mail shed light on an emergent gender war: disagreement over whether people should bring their laptops to bed.

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1162574444570983352006-11-03T12:15:00.000-05:002006-11-03T12:20:44.593-05:00

Amazon has started to beta test a new pay-per-click advertising network that will use A9 Search to auction off ads that complement featured products. The new Clickriver Ads program will not replace or preempt existing third-party ad placements, although competing retailers may be blocked from placing ads.I find this interesting, especially in light of some recent scaling back of A9's services. I

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1161291445087015312006-10-19T16:50:00.000-04:002006-10-19T16:57:25.096-04:00

A recent ClickZ piece suggests that much of Google's growing ad dominance -- 25% of ad revenue this year -- is dependent on AdSense. So it's no surprise that the company is working on ways to help its partners improve the experience of people responding to its ads.AdSense helps Google partner with Web publishers interested in incorporating Google ads into their Web pages. And AdWords helps

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1161182639911633092006-10-18T10:41:00.000-04:002006-10-18T10:43:59.920-04:00

Earlier this week, Ad Age released a report on the top 200 brands. Ad spending has increased 9% to almost $25 billion. And the brands leading the way? Telecom and pharma. Four of the five top brands were telcos. Might that not presage a coming boom in mobile advertising?

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1160596187411404812006-10-11T15:47:00.000-04:002006-10-11T15:49:47.413-04:00

Meanwhile, one company's broadcast strategy is going to firmly embrace mobile and Web TV. Disney is aggressively pursuing opportunities on nontraditional platforms -- and has had the key insight that "piracy is a business model."If people are distributing your content via alternative channels -- they're doing it because you're not.

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1160595984616233092006-10-11T15:42:00.000-04:002006-10-11T15:46:24.623-04:00

Emily Steel has a solid article in today's Wall Street Journal about the audience for online TV shows. While Nielsen has traditionally measured TV viewership, there are several companies measuring online watchers, they use different techniques -- and they haven't finalized how to measure streaming video.Industry insiders suggest that until measurement improves, online video won't grow as much as

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1160065236050047552006-10-05T12:12:00.000-04:002006-10-05T12:20:36.053-04:00

In ClickZ today, columnist Laura Marriott considers what value mobile advertising offers people. Basically, the executive director of the Mobile Marketing Association suggests that mobile ads will allow us to access rich content and information for little or no cost because service providers are subsidized.Personally, I'm much more interested in place-based and local advertising on my mobile,

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1160064615273132162006-10-05T12:03:00.000-04:002006-10-05T12:10:15.286-04:00

PodZinger has introduced a new video ad platform that will select ads shown based on what people are searching for and what people are watching. Ads will be inserted at the entry point of clips viewed. This could be at the beginning of a video -- or elsewhere in a video, based on which relevant segment came up in search.Also in video news, music- and fashion-related Webcasts are becoming popular

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1160063264878781682006-10-05T11:43:00.000-04:002006-10-05T12:01:31.056-04:00

M:Metrics reports that almost 30% of mobile phone users respond to short codes in advertisements. Spain leads the way, and the US is quite a laggard, clocking in at a scant 7%. Most short codes come from TV adverts and involve some sort of contest. Cellular-News offers more easily read charts from the study.Meanwhile, QR codes are picking up in Japan. QR codes are two-dimensional barcodes that

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1159324989743814182006-09-26T22:37:00.000-04:002006-09-26T22:45:40.913-04:00

You know how, when you go to eat a restaurant in a smaller town -- or you go to the laundromat -- there aren't just fliers about area events posted, but business cards thumb tacked to a cork board? Or when you go to a bodega -- or convenience store -- and there's a random stack of business cards for the local house framer set by the register? Sometimes, those are left by guerrilla marketers. And

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1159324331475817492006-09-26T22:24:00.000-04:002006-09-26T22:32:11.476-04:00

There've been a ton of solid click fraud stories published in major magazines and periodicals in recent days. While I continue to think that the very notion of click fraud is more worth our pity than our panic, I hope that these features help coalesce an industry approach to the topic that's not overly reactionary.BusinessWeek's cover story is a good reintroduction to the issue. And the New York

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1159323236176841782006-09-26T22:10:00.000-04:002006-09-26T22:14:34.496-04:00

This week's guest host at FC Now, Fast Company magazine's team blog, is attracting some attention! AdJab's Chris Thilk picks up where Jim Gilmore, author of The Experience Economy leaves off in the blog, commenting on the connection between funny adverts and the customer experience.How well do your ads reflect what it's like to do business with your company?Think about it. Are your ads true?(Full

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1159322756131277192006-09-26T22:03:00.000-04:002006-09-26T22:35:46.576-04:00

Despite Yahoo's recent announcement that ad sales were slowing, Net advertising hit record levels for the first two quarters.Others are saying that a slowdown is coming -- although there are conflicting reports (as in I feel conflicted; growth is slowing, but we're still growing to record levels -- and that if it does, it won't just affect Yahoo. That's not much of a surprise, given the

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1158943402116912052006-09-22T12:41:00.000-04:002006-09-22T12:43:22.123-04:00

Washington Post columnist Steven Pearlstein points his finger at what he thinks is the cause of many of the challenges -- and changes -- in the creative side of advertising:ConsolidationWhat do you think? Is he on the mark -- or out of line?

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1158938733525763752006-09-22T11:22:00.000-04:002006-09-22T11:25:33.533-04:00

Ari Rosenberg proposes his three-point plan for improving the state of online advertising in Online Publishing Insider today. His points are sound.Get rid of ads that float or popDon't launch with sound unless people turn it onStop calling people "users"What would you change?

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1158775851849021182006-09-20T14:08:00.000-04:002006-09-20T14:10:51.856-04:00

Man, I love this TV ad made in part by Sway for Hyundai. It's equal parts I, Robot and Drumline. More, please!

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1158761842226067692006-09-20T10:13:00.000-04:002006-09-20T10:17:22.226-04:00

The Google AdWords team is experimenting with ad placement. Continuing to improve the algorithm that determines which ads are shown to which Web browser, Google is checking whether a person tends to click on ads -- or not.And if they tend not to, Google downplays the ad positioning. That's an interesting approach... What do you think it means for online advertising? Don't folks want their ads to

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1158761617868856662006-09-20T10:10:00.000-04:002006-09-20T10:13:37.870-04:00

Not only do active video gamers play more video games than the average person -- natch -- they also tend to consume more media in general. According to a study done by Universal-McCann, gamers spend more time online, watch more DVDs, and are more receptive to brand messaging.Maybe it's because their geeks and fans -- and geeks and fans tend to seek out more information about the things they're

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1158761446237024432006-09-20T10:08:00.000-04:002006-09-20T10:10:46.240-04:00

Are you measuring engagement as you gauge the success of your ads? A recent Advertising.com survey found that most advertisers are -- but that what's used to determine engagement can be wildly divergent.When asked which among a given list of factors should be considered when defining engagement, most respondents felt that engagement could be measured through metrics with which they are already

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1158761259327914212006-09-20T10:05:00.000-04:002006-09-20T10:07:39.333-04:00

The Wall Street Journal is planning an ad-supported mobile service slated to debut later this year. While the paper currently offers a subscription-based mobile service, they plan to experiment with other models, as well.The reason? Even though ads are up in most cases, the company is still not performing to meet expectations.

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1158686124734047662006-09-19T12:38:00.000-04:002006-09-19T13:15:24.773-04:00

Were I to tell you that online advertising was on the wane, you might dismiss me out of hand. But when Yahoo CEO Terry Semel tells a bunch of Goldman Sachs conference goers that ad growth has been slowing, it can cause a crisis of confidence.Following some recent remarks, Yahoo's share price fell more than 10 percent. It'll be interesting to see what impact it has on the industry in general.Watch

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1158680097030651552006-09-19T11:22:00.000-04:002006-09-19T11:51:34.723-04:00

Is MasterCard's sponsorship of the ABC Family movie Relative Chaos brilliant or baffling?Perhaps it's neither.PQ Media's Global Product Placement Forecast 2006 indicates that worldwide spending on product placement increased to $2.21 billion last year -- a 42.2% increase.That said, how effective is product placement? Does seeing Barry Sobel drink a pepsi while in green face make me want a Pepsi?

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1158634825712000862006-09-18T22:54:00.000-04:002006-09-18T23:00:25.720-04:00

Want to promote a new product or service offering? Lest it be said, join Ryze, the business-oriented social network service.One recent post helped reintroduce a New York-based design firm.While Advercise cannot in good conscience recommend joining solely to post such messages, the service is a useful tool for active members.

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1158633270679795412006-09-18T22:29:00.000-04:002006-09-18T22:34:30.686-04:00

With the proliferation and fragmentation of media touch points, consumers are becoming harder and harder to reach effectively. Marketers, brands, enterprises, ad agencies and content owners have recognized the absolute necessity of cutting through the media cacophony to find ways of engaging their audience in an informative, interactive, and entertaining way.One such way is the shortcode,

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0tag:blogger.com,1999:blog-34649400.post-1158631266080087542006-09-18T21:51:00.000-04:002006-09-18T22:01:06.086-04:00

The most recent email newsletter from the Mobile Marketing Association trumpets the availability of the International Journal of Mobile Marketing, which you can subscribe to (PDF) for a measly $45 an issue or $75 a year (two issues).The world’s first journal dedicated to mobile marketing is tasked with helping the industry better understand the emergence of the mobile channel and its use for

Heathhttp://www.blogger.com/profile/05321346248958063612noreply@blogger.com0